reinvention

iSpectrum Marketing has been around and kicking for, can you believe it, almost two years? i had no idea what i was getting myself into; at the time, all i knew was that i needed to strike out - so i set off, having no idea where the road would take me. now i have a better idea what i love, what i do best, and where i'd like to be in, say, 15 years.

later this year, our family will be moving to seattle for my husband's job with pwc. since that time will naturally bring so much change, i can't help but think it would be a good time to reinvent iSpectrum... a new business name, a stronger niche, a new website, and a better roadmap for the next few years.

so this year, the theme is reinvention.

one of the best ways i get inspiration is by finding people i admire, who do what i do, better. elixir is one of those design firms - and wouldn't you know, they were founded by a woman who is, perhaps, not so dissimilar from me, striking out on her own 16 years ago.

a website from elixir's portfolio
simple, but impactful

a very intriguing logo, again from elixir's portfolio

i aspire to create graphics of this quality, making design of this caliber available for the small businesses i work with.

i wonder where i'll be in 16 years? featured on some young designer's blog?